Take the progression of smartphone technology and Apps offering new and easy ways to produce high-quality images. Then add the perceived savings of using your phone, and we, as a company, and the industry, are starting to see more smartphone real estate photography appearing in marketing campaigns. But let’s be 100% honest. These “perceived savings” may end up costing you in the long run. After all, first impressions count when it comes to real estate. Potential buyers won’t want to visit an open home if they don’t like what they see in the photos. So having poor quality photography can lead to less interest in a property.
A professional real estate photographer has the experience, skills and resources to provide marketing material that far outweighs anything done on a smartphone. Their job is to know the angles and lighting that make attention-grabbing photographs. Add to that their in-depth knowledge of what will work best for print, web and social marketing, which can only be gained through years of experience photographing homes, and you realise they are an invaluable resource.
No matter how new and advanced a phone is, or whether it has one or three cameras, it’s simply never going to be able to compete with a DSLR Camera or the results it produces. Options such as lighting control, image size(important for print media), and controlling the depth of field are essential and cannot be done on a smartphone. In addition to this, a real estate photographer will have a selection of professional lense options, allowing them to achieve the proper perspective of space. For example, a wide-angle lens will allow more of a room or outdoor area to be captured in the image. Therefore giving it a more spacious and generous feel.
Sometimes the hero is forgotten, and this is especially true when it comes to editing. A professional real estate photographer or the editor in their company responsible for retouching the photos will know how to touch up an image and ensure the subject matter is more appealing to the viewer. However, this does not mean that they will edit a photo into something that it is not. They will only further enhance the image, drawing out and highlighting the home’s best features. Great editing can capture potential buyers’ attention and motivate them to read on.
With today’s real estate buying culture, we know people are going online to learn about property in their area before picking up the phone. And the ability to scroll past a property has never been easier. Making it vital you grab attention with the homes hero shot(photograph of the best selling point), front and centre of your marketing medium. Then you can complement this with in-depth, detailed copywriting to further build on the property’s story.
So before picking up that smartphone. Think about your marketing goal, and what value you put on a quick sale at the desired price.
The Property Intelligence Media Team
* At Property Intelligence Media, we pride ourselves on producing industry-leading, affordable property marketing material for all our valued clients.
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** All the information in this BLOG is of a general nature only. It is not intended to provide personal advice on the property market or individual situations.